I am a creative who transforms product-focused businesses into design-forward lifestyle brands, combining sophisticated aesthetic vision with scalable creative systems. I believe in the transformative power of thoughtful, purposeful design.

My Experience:

• Evolved aden + anais from single product to $100M+ global brand, creating a new luxury category through elevated design and protected patterns

• Built high-performing teams delivering premium experiences across physical and digital touchpoints for Amazon Kindle, BlackBerry, and global fashion collaborations

• Developed creative frameworks that scale design excellence while driving consistent innovation

My Approach:

• Blend strategic thinking with hands-on creative direction

• Find joy in the details while maintaining focus on the bigger picture

• Ground work in the belief that good design is good business

• Create meaningful experiences that drive business growth

• Balance form and function to develop the best solutions

I bring sophisticated design thinking to growing organizations, transforming product offerings into cohesive lifestyle experiences. My sharp eye for quality and unwavering commitment to design excellence help brands find their voice and products find their audience.