Amazon Fresh makes groceries simple, so food can be fun. We’re everything customers need for their everyday grocery run, plus new tastes, local favorites, great deals, and trusted quality. It’s grocery shopping with a smile.

I drove the visual evolution of the Amazon Fresh visual identity, a complex, multi-touchpoint brand redefining grocery shopping for millions of customers worldwide.

• Lead a dynamic brand team in crafting consistent, compelling experiences across all digital customer touch-points, and informing the physical store development.

• Drove global brand expansion, ensuring Amazon Fresh's visual identity and messaging adjust to resonate across diverse markets and cultures.

• Balanced strategic vision with hands-on creativity, seamlessly shifting from art directing motion design projects to inspiring campaign visuals.

• Championed brand-centric UX, pushing the boundaries of how customers interact with and experience grocery online.