Challenge

Led creation of Kindle's first-ever branded welcome screens for two breakthrough launches: our new write-on device and first color e-reader. As both artist and design leader, I needed to pioneer visuals for entirely new display technologies while elevating the brand through distinctive artwork—balancing creative vision with technical constraints.

Strategic Approach

• Personally crafted signature artwork

• Developed unique visual language per technology

• Optimized artwork for technical constraints

• Strategic brand evolution

• Cross-organizational alignment

Impact
The artwork's success catalyzed broader change:

• Earned enthusiastic VP and customer response

• Established new bar for product quality

• Proved value of branded first moments

• Expanded to future product roadmap

This work demonstrates how original creative vision—from concept through hands-on execution—can transform product experiences, proving that high-craft design deepens customer connection while accelerating business growth.